One international store found that after it’s hit by a steep decline in business due to external economic factors, it took steps to understand better what was happening in each of their stores by installing people counter.
Over time, the store saw that over half of all customer left without purchasing, they also noticed that they were paying more than they needed to by staffing the store during slower hours.
After making a few adjustments, and monitoring their conversion rate of visitors, the international store’s performance skyrocketed again:
- They adjusted lunch breaks, leading to a 16.5% increase in conversion rates:
- They focused on customer service during peak hours instead of tasks, resulted in a 9% increase in conversions.
- They aware when store managers are out of sight, conversion fell by 5%
All retailers need to measure traffic, and conversion rate, else you are flying blind on your business.