All retail store owners attempt to design and set-up their store’s layout in the best possible way, yet what they lack is real pinpoint data, which tells them exactly how to design their store. Without this data, they simply are designing their store according to what they feel is best, which may or may not be an accurate feeling.
IOT heatmap provides some interesting insights about how retail owners aren’t optimizing their store’s layout or design effectively. These stats tell us that an average shopper only visits 25% of the store and that 25% of the store accounts for 80% of the sales.